Marketing Manager Job Description: The 2026 Must-Have

A marketing manager job description outlines the key responsibilities and qualifications needed for this strategic role. These professionals drive brand awareness, manage campaigns, and analyze market trends to help businesses grow. Understanding what this role entails helps you hire the right talent or structure your marketing team effectively.

The position requires both creative thinking and analytical skills. You need someone who can balance long-term strategy with daily execution.

Core Responsibilities and What Marketing Managers Do

Marketing managers oversee all promotional activities for products or services. They develop strategies based on customer research and competitive analysis.

Their daily work includes planning campaigns across digital and traditional channels. They also manage budgets, track performance metrics, and adjust strategies based on results.

Team leadership forms a major part of the role. Marketing managers coordinate with designers, content creators, and sales teams to align efforts.

Essential Marketing Manager Duties

The marketing management job description typically includes these key areas:

• Campaign development: Create and execute multi-channel marketing initiatives that reach target audiences
• Budget management: Allocate resources across projects and track spending against goals
• Performance analysis: Monitor KPIs like conversion rates, ROI, and customer acquisition costs
• Team coordination: Direct internal teams and external agencies to deliver projects on time
• Market research: Study industry trends, competitor activities, and customer preferences

Marketing Manager Job Duties for Website Projects

When working with website development teams, marketing managers play a specific role. They define user personas and journey maps that inform site architecture.

They collaborate with designers on landing page concepts and conversion optimization. This includes A/B testing headlines, calls-to-action, and form layouts.

Analytics integration falls under their purview too. They ensure tracking codes are properly installed to measure traffic sources and user behavior.

Skills and Qualifications to Include

Your marketing managers job description should specify both hard and soft skills. Look for candidates with experience in CRM platforms, analytics tools, and project management software.

Communication abilities matter as much as technical knowledge. They need to present ideas to executives and explain complex data to non-technical team members.

Most positions require a bachelor's degree in marketing or related field. Three to five years of experience in marketing roles is standard for mid-level positions.

A well-written marketing manager job description attracts qualified candidates who can drive your business forward. Focus on specific responsibilities, required skills, and how the role fits within your organization structure.