Business Development Job Description: 2026 Must-Have Template

Understanding the Business Development Job Description

A business development job description outlines the responsibilities and expectations for professionals who drive company growth. These roles focus on identifying new opportunities, building client relationships, and creating strategies that expand market reach. If you're hiring for your web development agency or design firm, knowing what to include in this description helps you attract the right talent.

The role of business development centers on connecting your services with potential clients who need them. This position bridges the gap between your technical team and the market.

What Does a Business Development Representative Do

A business development representative job description typically includes lead generation, client outreach, and qualifying prospects. These professionals research companies that might benefit from your website development services and initiate contact through various channels.

When someone asks what does a business development representative do, the answer involves daily activities like cold calling, email campaigns, and scheduling meetings for senior sales staff. They gather information about prospect needs and pain points.

Business development representatives often handle the initial stages of the sales funnel. They identify decision-makers, understand project timelines, and assess budget ranges before passing qualified leads to closers.

Core Responsibilities and Skills

Understanding what is a business representative means recognizing they need both technical knowledge and communication skills. For web agencies, this person should understand basic development concepts to speak credibly with prospects.

Key responsibilities include:

• Prospecting and lead qualification: Research companies needing website redesigns or new development projects
• Initial client contact: Reach out through email, phone, and social platforms to introduce your services
• Requirements gathering: Ask questions about project scope, timeline, and budget constraints
• CRM management: Track all interactions and maintain accurate records of prospect status

Building Your Team

When writing your business development job description, be specific about metrics and expectations. Include monthly targets for calls made, meetings scheduled, and qualified leads generated.

Specify the tools they'll use, from CRM platforms to proposal software. Mention whether they'll work remotely or in-office, and detail the training you provide about your services.

The right business development professional understands your technical offerings well enough to have meaningful conversations with potential clients. They represent your brand during crucial first impressions, so clarity in their job description ensures you hire someone who fits your agency's needs and culture.