Follow Up Email to Potential Client: 7 Templates That Convert

Sending a follow up email to potential client after submitting your web design proposal can feel awkward. You want to stay on their radar without being pushy. The key is timing and tone. A well-crafted message shows professionalism and genuine interest in their project. It reminds them you're ready to bring their vision to life.

Most clients appreciate a gentle nudge. They're busy managing their business and might have simply overlooked your proposal. Your follow-up serves as a helpful reminder.

When to Send Your Follow Up Email to Potential Client

Wait about three to five business days after sending your initial proposal. This gives clients enough time to review your work without feeling rushed.

If you promised a specific timeline during your initial meeting, honor it. Send your sample follow up email to prospective client exactly when you said you would.

What to Include in Your Proposal Follow Up Email

Keep your message brief and focused. Reference the specific project you discussed. Mention one or two key benefits from your proposal that align with their goals.

Ask if they have questions about your approach or pricing. Make it easy for them to respond by offering specific times for a quick call.

Here's a practical structure for your follow up email on proposal:

• Subject line: Keep it simple like "Following up on [Project Name] proposal"
• Opening: Thank them for considering your services
• Body: Briefly remind them of your solution's main value
• Call to action: Ask a specific question or offer meeting times
• Closing: Express genuine interest in working together

Sample Approach for Your Follow Up Email for Proposal

Start with a friendly greeting. Reference your previous conversation about their website needs. Mention you're available to discuss any questions about the timeline or design direction.

Avoid generic language. Personalize each follow up proposal email with specific details from your initial discussion. This shows you were listening and care about their unique situation.

What Happens After You Send It

If you don't hear back within a week, send one more brief message. After two follow-ups with no response, it's best to move on and focus your energy elsewhere.

Some clients need time to secure budget approval or align with stakeholders. Your patient, professional approach positions you as someone they'll want to work with when they're ready.

The best follow-up emails feel helpful rather than salesy. You're offering to answer questions and guide them through the next steps. This approach builds trust and increases your chances of winning the project.