How to create a value proposition (Free Prompt)

Learning how to create a value proposition is essential for any website project. Your value proposition tells visitors exactly why they should choose your services over competitors. It needs to be clear, direct, and focused on the specific benefits you deliver.

A strong value proposition answers three questions. What do you offer? Who is it for? Why does it matter? When you nail these answers, your website immediately connects with the right audience.

Understanding Value Proposition Development

Start by identifying your target audience's main problem. Your value proposition should address this pain point directly and show your unique solution.

Research what makes your services different. Look at competitor websites and note what they promise. Your statement needs to stand out by highlighting benefits they cannot match.

Focus on specific outcomes rather than generic features. Instead of saying "quality web design," explain the actual result clients get, like "websites that convert 40% more visitors into leads."

How to Write a Value Proposition That Works

Keep your statement between one and three sentences. Most effective propositions are 10-20 words that visitors can read in under five seconds.

Use simple language that your audience already uses. Avoid technical terms unless your clients are developers themselves.

Place your statement prominently on your homepage, above the fold. Visitors should see it without scrolling.

Examples of Value Proposition Statements for Web Agencies

Here are real examples that work:

• "Custom WordPress sites delivered in 14 days, not months" - This addresses the speed concern many clients have
• "E-commerce design that increases mobile sales by an average of 35%" - Specific, measurable benefit
• "Website redesigns for B2B companies ready to grow" - Clear audience and intention

Notice how each value of proposition example focuses on a specific audience and measurable outcome. They avoid vague promises and get straight to what matters.

Testing and Refining Your Statement

Show your draft to five potential clients. Ask them to explain what you offer based solely on your statement.

If they cannot clearly explain your service and its benefit, rewrite it. The best statements require no interpretation or additional explanation.

How long should a value proposition be? Short enough to remember, long enough to be clear. Test different versions on your website and track which converts better.

Your value proposition forms the foundation of all your website copy. Once you define it clearly, every page becomes easier to write. Start with what your clients truly need, prove you can deliver it, and state it plainly on your homepage.