How To Structure Your Business Model Slide? Key Information to Include

Getting Your Business Model Slide Right

Your business model slide determines whether investors understand your revenue strategy within seconds. This single slide must explain how your business makes money, who pays, and why your model works. When you structure your business model slide properly, you give stakeholders immediate clarity on your financial foundation.

Think of this slide as your financial blueprint. It shouldn't overwhelm viewers with complexity or leave them guessing about revenue streams.

Define Your Revenue Streams Clearly

Start with the basics of how money flows into your business. List each revenue source separately rather than grouping everything together.

For a web development agency, this might include project fees, monthly retainers, maintenance packages, and hosting services. Each stream deserves its own line with clear pricing structure.

Keep numbers specific. Instead of saying "subscription model," specify "$99 monthly per user" or "annual contracts averaging $15,000."

Identify Your Customer Segments

Your business model slide needs to show who actually pays you. Break down your customer base into distinct groups with their corresponding revenue contributions.

A design agency might serve startups, enterprise clients, and e-commerce brands. Show what percentage of revenue comes from each segment.

This breakdown helps investors understand market diversification and risk distribution across your customer base.

Show Your Key Cost Structure

Investors want to see both sides of the equation. Include your primary cost categories without diving into excessive detail.

• Personnel costs: Typically your largest expense in service businesses
• Technology and tools: Software licenses, hosting, and infrastructure
• Sales and marketing: Customer acquisition costs and channel expenses
• Operations: Office space, utilities, and general overhead

This section demonstrates you understand unit economics and path to profitability.

Highlight Your Competitive Advantages

What makes your business model different or better than alternatives? This could be lower costs, higher margins, or unique pricing approaches.

Maybe your web development process reduces project timelines by 40%, allowing you to serve more clients. Or perhaps your retainer model ensures 85% revenue predictability.

Connect these advantages directly to financial outcomes that matter to your business.

Making It Visual and Digestible

The business model slide performs best when it balances information with white space. Use simple diagrams showing money flow from customers through your business.

Avoid walls of text. Each element should take no more than five seconds to absorb. Icons and visual separators help guide the eye through different components.

Your slide succeeds when someone can explain your business model back to you after viewing it for 30 seconds. Test this with colleagues before presenting to actual stakeholders. If they struggle to recall key points, simplify further until the model becomes immediately clear.